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Achieving Omnichannel Synergy

Synergy is defined as “the interaction or co-operation of two or more agents to produce a combined effect greater than the sum of their parts”. You see it in great teams, where by working together they can achieve more than they would have done by…




Why BOPIS is making stores fashionable again

It seems the debate about the future of stores has well and truly moved away from questioning their future existence to focus on how stores need to function in a multichannel retailing world. This shift over the last couple of years is hugely welcome because…




4 ways retailers can get more out of BOPIS

It’s been encouraging to see lots of major names in the retail world speak so positively about the impact of Buy Online Pick Up In Store (BOPIS) lately, as the benefits of this core omnichannel service continue to be realised. But as the likes of…