Why You Should Be Offering Your Shoppers a Rewards Program

Retailers and hospitality businesses should be offering their customers a rewards program for two fundamental reasons: firstly, consumers want recognition from the businesses they buy from, and secondly, there is a richness of data that organisations can tap into if they offer such initiatives. Today’s…

How to Launch a Loyalty Program that Really Works

For a loyalty Program that really works, retailers and hospitality firms need to think cross-channel and think in an integrated manner. Clearly there are various other components to think about when creating a loyalty campaign that you want to help increase customer stickiness, but following…

eCommerce: The Pros and Cons of Online Selling

Brick-and-mortar retailers seem to have a love-hate relationship with eCommerce. Online sellers represent a new faction of competition for the neighborhood store or regional chain. On the other hand, adding an online channel gives retailers new opportunities to grow their businesses. If you’re undecided about…

How to Prepare Your Business for Cross Border eCommerce

Cross-border eCommerce will make up 20% of all online retail in 2022, according to analyst group Forrester – suggesting it could be a lucrative area of focus for retailers currently shaping their omnichannel strategies. With Forrester expecting sales of $627 billion to be conducted through…

The 6 Most Used mPOS Features

The number of retailers implementing mobile point of sale (mPOS) has dramatically increased over the past decade. In fact, a Global Market Insights research report predicts the global mobile POS market will grow at a CAGR of 18% from 2018 to 2024. When we talk…