SAP Customer Activity Repository (CAR)
Successful Action in the Age of Omnichannel
The promise of shopping today allows for consumers to seamlessly hop from any sales channel to the next without interruption. More and more brands strive to offer this possibility in store, online, and on mobile devices, however creating and implementing this level of customer service requires a strong technical foundation that neatly merges all distribution channels.
SAP Customer Activity Repository (CAR) manages large tranches of data with the finest granularity by linking data from different sources and in various formats from the SAP POS Data Transfer & Audit (POSDTA), the Multichannel Sales Repository (MCSR), and analytics content. SAP CAR serves as a uniform database of all business-relevant activities with an enterprise-wide view of all product information, customers, sales transactions, stocks, and activities. Detailed views into sales and customer behaviour pave the way for a goal-oriented and individualised way to address your customers, and real-time analyses and precise cross-channel forecasts optimise product line planning and stock management.
Your Partner in SAP CAR Implementation
Implementing SAP CAR requires a high level of expertise as large data sets from different operational systems, corporate divisions, and external sources must be integrated into one platform.