Click and Collect is ideal for shoppers who like ordering online, but hate waiting for an item to ship or who don’t want to pay shipping charges. Click and Collect retail eliminates both the wait and the costs associated with shipping. iVend Retail’s shopper survey notes that 47.4% of people choose Click and Collect to avoid shipping charges, while 38.9% want to have their items right away, rather than waiting for shipments to arrive.
The added flexibility around returns plays a factor in the Click and Collect retail trend as well. Buying Online, Pickup In-Store (BOPIS) alleviates the added hassle of having to ship back unwanted, damaged or ill-fitting items. In our survey, nearly a quarter (21%) of shoppers cited easy returns as a motivator for choosing to pick up an online order in a store when presented with the option at checkout.