In last year’s survey report, about 50% of consumers reported ordering items online for in-store pickup. One year later, there’s been unprecedented growth in this omnichannel retail strategy, as 81.4% of shoppers surveyed report using “Click and Collect” or “Buy Online Pickup in Store” (BOPIS).
However you refer to it, shoppers are all for it. What’s the reason behind the 62% jump in in-store pickups of online orders? The research from this year’s shopper trend report shows several factors from convenience to saving money as part of the driving force behind the trend.
Making Click and Collect Retail Work
With more retailers offering click and collect services to increase sales and in-store traffic and more consumers taking advantage of it for the convenience and time-saving factors, it’s a great time to implement this omnichannel strategy into your retail ecosystem, if you haven’t already.
For click and collect to be successful, it’s imperative that backend systems are fully integrated. Your inventory has to sync with your eCommerce store and with your point of sale – and hopefully your ERP. It all has to be connected to make it work and to realize the ROI that other retailers are enjoying by offering BOPIS and BOSS in their stores.
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