A Retail Customer Loyalty Program with CRM, Push Notification, SMS, Email and Geofencing Integration
Make your brand the destination of choice, with iVend Loyalty
Getting customers into your stores is one thing, ensuring they come back again is a different challenge. With so many options for shopping, focusing on the customer base you already have is one of the most effective strategies for achieving your goals.
iVend Loyalty is a flexible points & rewards management application that is available both digitally or on a card, with accrual across by points, visits, or purchases, and is redeemable across channels for discounts, gift items or other rewards of the retailer’s choosing.
iVend Loyalty enables retailers to develop deeper relationships with customers with visibility into shopping histories and preferences. Through mobile notifications, digital coupons, and reward points, offer personalised incentivises for customers to choose your stores. An in-built part of the iVend Retail management suite, iVend Loyalty is also available standalone and can integrate with any other retail application using tools provided with the solution.
Powering Retail Operations Around the World
Customer-centric processes for earning and redeeming rewards points
Loyalty program software gives retailers the ability to reward loyal customers, showing appreciation for their business, grow traffic, and use loyalty program data to build an effective customer retention strategy.
Shoppers enroll in the retailer’s loyalty rewards program by providing basic contact information, and they may also agree to provide demographic information that can help make their shopping experiences and the communications they receive from the retailer more relevant. Customers who enroll receive a unique loyalty program ID, which can be entered or scanned at the point of sale (POS) when they make purchases. The loyalty system tracks each loyalty program member’s purchases, awards points, and displays information for sales associates when the customer has earned rewards.
How iVend Loyalty Works
iVend Loyalty helps you grow your business, build your customer base and generate repeat sales. Retailers utilising iVend Loyalty and its seamless integration into all complementary applications of iVend Retail have gained significant benefits in customer retention and increasing their revenues.
The Importance of Loyalty Program Software
Most retailers find that about 80% of their revenues come from about 20% of their customer base, so keeping this elite group engaged with your brand it crucial to continued success. Loyal customers are also more likely to convert when they return to your store when compared with first-time or occasional shoppers, and they’re also likely to become brand ambassadors, recommending that friends and family visit your store and enjoy the great shopping experiences it offers.
It’s also more cost-effective to keep an existing customer than to acquire a new one — by some estimates the investment to acquire customers can be up to five times as much as investment in retention strategies. Loyalty program software ROI includes the ability to effectively implement a rewards program that keeps current customers engaged, incentivises them to shop at your stores, and to make purchases.
Designed for your Retail Vertical
iVend Retail helps retailers in a variety of verticals to deliver a better customer shopping experience. From running your stores, to ensuring your enterprise is activated using an omnichannel strategy, to daily sales reporting and powerful integrations – iVend Retail has the solutions you need and has an extensible codebase so you can easily add features specific to your industry.
Fashion & Apparel
Sports & Outdoors
Restaurants & Bars
Furniture & Decor
Health & Beauty
Wine & Liquor
Travel & Duty Free
Toys & Games
Hardware & DIY
Supermarket & Grocery
Books & Gifts
Hear From Retailers Around the World Using iVend Loyalty
Oscar Jacobson, Sweden
“As an own brand retail organisation disruption in the sales process in our flagship stores was one of our biggest fears. We took a lot of time to analyse our needs and finding the right retail solutions for Oscar Jacobson. The decision to migrate to the sophisticated iVend omnichannel Solution together with our implementation partner Retail Store Scandinavia and the iVend team has proven to be a success. The upgrade has been done smoothly to the new system and in a short timeframe.”
– Eremasi Matanatabu, Chief Operating Officer, Oscar Jacobson
Musket cove, Asia Pacific
“We evaluated a few vendors who could help us comply with government standards and after our research, felt that the iVend Retail software was way in front of the competition with regard to functionality; we also knew we’d receive strong local support from Datec.”
– Greg Levestam, IT Manager at Musket Cove
Make Your Store the Preferred Destination
A well-planned loyalty program can be a significant asset to your overall customer engagement strategy. Loyalty program software gives you a direct line of communication with your most loyal customers, making sure they are first to know about new promotions, notifying them when the season’s most sought-after merchandise is available, and letting them know they’ll receive rewards for making purchases.
Rewards can play a significant role is a successful retailer’s strategy. Our Global Path to Purchase Survey revealed that more than 65% of shoppers around the world join loyalty programs for free items and discounts. But customer loyalty doesn’t depend on discounts and promotions alone. Our research shows that shoppers also participate in loyalty programs to stay informed about what the retailer has to offer, for a sense of community — and sometimes just to have fun. A successful loyalty program provides customers with more than just discounts —it provides value. By using your loyalty program to enhance shopping experiences with added value, your stores can become go-to destinations.
Integrating Your ERP Systems with Your Loyalty
When your loyalty program software is integrated with your retail management system, you can make loyalty program participation convenient for your customers and seamless across all channels and store locations. Integrated systems allow data to flow freely from one application to another. With integrated loyalty, sales associates will have the ability to see the loyalty rewards points a customer has accumulated and easily apply them to a purchase or notify the customer after the purchase of their new points balance.
An integrated digital retail platform also allows loyalty program software to share data with your eCommerce platform, mobile POS, reporting, and other retail systems, so however your customers choose to engage with your brand, they have visibility into their rewards points, they can take advantage of loyalty program offers, and accrue and redeem points.
Managing Inventory with Your Loyalty Software
Managing inventory levels is an integral feature of a point of sale system. POS software that can provide you a single view of your inventory, referred to as a single stock pool, regardless of the channel or location the product was sold from, is a game changing benefit to retail stores and chains.
According to our shopper research, 66.3% of consumers left a store empty handed because the store didn’t have the items they wanted and 67.3% said they didn’t have the items they needed. Likely, a large majority of these issues were related to stock levels.
Either stores were out of stock or not stocking what they needed. This highlights how important a single stock pool is and how important real-time visibility into your inventory levels are for everything from merchandising to purchasing.
Understand Your Customers on a Deeper Level
In addition to enhancing customer experiences, integrated loyalty program software also provides data than can help retailers make smarter business decisions. With loyalty program information analysed with data from the point of sale and other business applications, you gain new insights that allow you to know your customers better and tailor operations to their preferences and behaviours.
For example, data from your loyalty program can help you segment your marketing database so customers receive promotions and messaging that are relevant to them. Sales associates can also use that data when assisting individual customers to personalise service and to upsell or cross-sell more effectively.
In addition, you can use insights from loyalty program software to optimise your loyalty program itself, determining which promotions get the best results, which rewards resonate with your customers, and how to best use the program to entice customers back to shop and convert. The data will show you what’s working — and what’s not — so you can make a smart investment of time and resources, resulting in the greatest return.
Drive Sales with Your Own Loyalty Program
Moreover, loyalty program software data doesn’t just benefit your marketing department. You can use insights from loyalty program data to update customer-facing processes, to refine merchandising to showcase in-demand items, to forecast more intelligently, and even to train your staff to provide the types of experiences that your customers prefer.