Streamline your Retail Channels
Today’s ultra-connected consumers are more likely to hop between devices and channels when making a purchase. They might start online on a phone, PC/laptop, or tablet to research an item, and then either order it online or head to the store.
Or, they could start at the store and use your mobile app to check availability of an item at other store locations. If your channels are managed separately, and your online orders don’t sync with your in-store sales, your inventory information will be unreliable.
With a true omnichannel approach, retailers can drive traffic into store and build awareness pre-visit, increase in-store conversions, and continue to deepen engagement digitally post-visit.