Global consumers continue to look for a more seamless integration between online and in-person shopping experiences. Retailers hoping to increase spend and loyalty among these omnichannel customers will need to take a comprehensive approach to meeting the needs of those shoppers at every touchpoint in…
Building a thriving and effective omnichannel retail ecosystem involves many moving parts, from the point of sale to an integrated loyalty program. According to the iVend Retail 2019 Global Shopper Trends Report, consumers around the globe want a seamless and convenient experience across their online…
Shoppers in Europe and Asia are looking for a memorable retail experience, one that connects their in-person and online preferences while adding more value and convenience. That’s according to iVend Retail’s 2019 Global Shopper Trends Report. The global survey asked thousands of consumers in 11…
Retail reporting and a focus on analytics is hugely important for retailers looking to make incremental gains, as well as those that want to ensure they are able to react quickly to change in their businesses. As I touched upon in my recently published end-of-year…
The decisions made and the strategies formed by some of the biggest retailers around the world prove how high retail analytics is on the industry’s agenda, today. Investing in retail analytics and data expertise is becoming a central strategy for organisations that want to get…
A quick glance at the new retail technology announcements made by first-mover retailers across the globe in 2018 offer a picture of where CIO and CTO investment might be going in 2019. UK grocery chain Asda and general merchandise high street player Argos were among…
Retailers have been put through the ringer the last few years. 2017 saw hundreds of store closures for many big-box industry titans. 2018 ushered in the inevitable industry-wide adoption of omnichannel retail as business owners began to adapt to meet consumer preferences in order to…
Shopping in the digital age has become all about convenience – and what’s more convenient than using a smartphone? Smartphones allow consumers to shop virtually anywhere, adding the much-desired element of instant gratification to making a purchase. It’s more than just a passing fad. Research…
Retail and hospitality is all so often about tapping into the right trends at the right time, and one trend offering significant potential in today’s market is arguably digital coupon marketing. Smartphone usage in established economies is at record levels but is also growing among…
“It is important to think what mobile can do for your brand rather than what brand can do on mobile.” Those were the wise words from Shaveta Bhardwaj, senior exec at marketing intelligence agency Kantar Millward Brown, at last year’s Mobile Marketing Association ‘Smarties’ awards…