Shopping in the digital age has become all about convenience – and what’s more convenient than using a smartphone? Smartphones allow consumers to shop virtually anywhere, adding the much-desired element of instant gratification to making a purchase. It’s more than just a passing fad. Research…
Retail and hospitality is all so often about tapping into the right trends at the right time, and one trend offering significant potential in today’s market is arguably digital coupon marketing. Smartphone usage in established economies is at record levels but is also growing among…
“It is important to think what mobile can do for your brand rather than what brand can do on mobile.” Those were the wise words from Shaveta Bhardwaj, senior exec at marketing intelligence agency Kantar Millward Brown, at last year’s Mobile Marketing Association ‘Smarties’ awards…
A loyalty rewards program is a great way to engage customers and encourage repeat business. Research for our 2018 Global Path to Purchase Survey found an overwhelming 83% of shoppers worldwide factor in loyalty programs when deciding where to shop. But did you know that…
Retailers and hospitality businesses should be offering their customers a rewards program for two fundamental reasons: firstly, consumers want recognition from the businesses they buy from, and secondly, there is a richness of data that organisations can tap into if they offer such initiatives. Today’s…
For a loyalty Program that really works, retailers and hospitality firms need to think cross-channel and think in an integrated manner. Clearly there are various other components to think about when creating a loyalty campaign that you want to help increase customer stickiness, but following…
Brick-and-mortar retailers seem to have a love-hate relationship with eCommerce. Online sellers represent a new faction of competition for the neighborhood store or regional chain. On the other hand, adding an online channel gives retailers new opportunities to grow their businesses. If you’re undecided about…
Value-added resellers (VAR) in the retail space need to be talking a language comprising bricks and clicks if they are to continue expanding their businesses and supporting their customers’ growth strategies. With the rapid rise of eCommerce in the last ten years, it’s clear most…
Cross-border eCommerce will make up 20% of all online retail in 2022, according to analyst group Forrester – suggesting it could be a lucrative area of focus for retailers currently shaping their omnichannel strategies. With Forrester expecting sales of $627 billion to be conducted through…
The number of retailers implementing mobile point of sale (mPOS) has dramatically increased over the past decade. In fact, a Global Market Insights research report predicts the global mobile POS market will grow at a CAGR of 18% from 2018 to 2024. When we talk…