Customer experience – a tightly integrated ecosystem offers a consistent and streamlined customer experience across all platforms. No matter what your customers’ selected path to purchase – online, click and collect, curbside collection, driveby or in-store – you’ll give them the positive experience that generates larger basket sizes, loyalty and advocacy.
Synergy – a tightly integrated system generates synergies between online and digital – each element enhances the other, such that the whole is greater than the sum of the parts. For example, customers find you online, start a purchase digitally, go to the store to collect and make a further purchase whilst in store. The total transaction is increased by having multiple, unified channels.
Common stock pool – with a single view of your inventory across the entire business, you can move stock between channels simply and easily. For example, you might have an online sale to sell any excess stock from physical stores, or run a campaign to promote slower moving items.
Real time inventory updates – with stock data visible in real time, you get accurate product availability data that helps you avoid missing out on sales, from either channel.
Rapid adaptability – in 2020, I saw how our iVend Digital Commerce customers were some of the best placed in the retail industry to adapt rapidly to utilise their online and hybrid channels to survive and even thrive in difficult times.