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5 Ways To Connect With The Mobile Consumer In-store

Mobile is an essential channel for shoppers today, in the digital and physical space.  There’s an appetite to research products and make purchases whether they are commuting, sitting at their desk or even visiting bricks-and-mortar stores. Smartphones are not just an in-store distraction for shoppers;…




Bridge the Retail Channel Gap with Mobile POS

Changing consumer expectations are changing retail. A prime example is brick-and-mortar retailers enhancing the in-store experience with mobile point of sale (POS) to bring some of the “online experience” to in-store shopping. It’s easy to see why online shopping is so popular. eCommerce sites make…




Hatching a Plan to Maximise Easter Trading

Easter is associated with warm sunshine and colourful flowers in many countries, and it’s a bright time for multichannel retailers too.  The festival generates a surge in retail activity in many countries, where Easter marks a public holiday. This extra time off promotes spending in…




How to target: Silver Surfers

The digital opportunity for retailers is greater than ever. Forbes recently published an article labeling ecommerce as ‘the great equalizer’, referencing its consistent growth figures across North America, Western Europe and Asia-Pacific. Online connectivity is also a great equalizer in terms of reaching a broad…