In 2009, Oscar Jacobson began a journey to reclaim its position as the leading Nordic brand for men. The company with its 114 years of expertise in the apparel and menswear has taken several important steps towards this goal.
The company has implemented a successful repositioning and revitalization that has resulted in more stylish and more personal collections, as well as a new and modern store concept, which is now fully landed with the end consumers. The company has had a fine growth and earnings performance in recent years. Oscar Jacobson is growing in all channels both own stores, e-commerce and with retailers in Sweden, the UK and the other Nordic countries.
Oscar Jacobson is now taking the next step with a major focus on the international market with hiring a dedicated export manager. In 2017 Oscar Jacobson will also open new retail stores.