As shoppers return to brick and mortar stores in their drovers, they crave the in-store experience. Retailers who want to set themselves apart are integrating more human and personal touchpoints into the shopping experience, increasing engagement, loyalty and sales.
Mobile POS allows store associates to get alongside customers as they are making their buying decisions. It offers a wide range of customer-focussed services: for example:
The use of mPOS to deliver all the above functions elevates the customer experience, and brings back the human touch in shopping.
For the retailer, there are multiple benefits in using mPOS to engage with the customer on the shop floor:
Mobile POS in retail plays a key part in a strategy to engage customers and bring back the human touch to the shopping experience. An easy to use mPOS, with access to the store loyalty program, inventory visibility, customer details and contactless payments helps retailers elevate their brand, increase sales and ensure they have delighted customers.
What are the things to look for in a mobile point of sale device?
It must be lightweight and easy to hold – a carrying strap or handle can be very useful. Store staff will be using it potentially for a whole shift, and you want to avoid strains and fatigue. The screen must be easy to read, especially if the store has bright light. It’s also got to be robust enough for a store environment, where it might get dropped or knocked. Finally, think about whetherit needs any accessories, such as card readers or receipt printers.
What software do I need on an mPOS?
The mobile POS needs to be able to support range customer services, so it’s essential that the associate has access to all the systems they need. This could include inventory checking, managing returns, your loyalty program, the ability to show the customer the full ‘endless aisle’ range, check status of orders made online, ordering goods for delivery, and of course checkout.