It seems that whichever way you turn, the topic of artificial intelligence is on everyone’s lips. Whether it’s AI in the home, suggesting the next movie you might like, or AI in the workplace, streamlining processes and automating tasks, it’s become a part of everyday life.
But since late 2022, chatGPT (or chat Generative Pre-trained Transformer to give it its full moniker) has taken AI into new applications and got everyone, well, chatting.
ChatGPT, developed by Open AI*, is an artificial intelligence model specifically designed to ‘understand’ and respond to human language. Like all forms of AI, it is trained on massive amounts of natural language data, and continues to improve its skills the more it learns.
So how does chatGPT play a role in omnichannel retail POS? Omnichannel retail is the bringing together of multiple online and offline channels in a customer-centric approach that delivers the best possible shopping experience. ChatGPT can be embedded in omnichannel retail in four key ways:
What is chatGPT?
ChatGPT is an AI tool which has been ‘trained’ using vast quantities of data, to understand human language. It can receive queries presented in ‘natural language’ – that is, language as spoken by people. Having understood what is being asked, it accesses its database of knowledge (based on previous answers to similar questions), formulates an answer and responds, also in natural language. To the user, it’s indistinguishable to communicating with a human.
Are retailers already using chatGPT?
Yes, some retailers have already embraced chatGPT – according to a Forbes article from March 2023, Shopify, Instacart and Carrefour are already using it. Other retailers are actively considering how best to embed chat GPT and other forms of AI into their omnichannel operations – watch this space!
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