Whitepaper

MOBILE INNOVATION

Reinvigorating the store’s value

Whitepaper

MOBILE INNOVATION

Reinvigorating the store’s value

Mobile has changed the face of retail and new, complex patterns of consumer activity are being generated by this mobile-first movement and are disrupting retailers’ strategies.

Embracing mobile point of sale either alongside or in place of fixed terminals provides retailers with an opportunity to reinvigorate shopper interactions in a number of ways.

This whitepaper outlines the benefits of incorporating mobile technologies, including:

  • Serving customers at any point on the shop floor, including taking payments

  • Shortening queue lengths by processing payments while customers wait in line

  • Equipping staff with easy access to information, to quickly answer shopper queries

  • Linking sales associates with back-end data such as inventory lookup

  • Enabling customers to build their own digital journey through self-service kiosks

  • Integrating customer service with loyalty management applications to personalize offers and reward shoppers

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