Customer satisfaction and employee satisfaction are the two sides to the thriving retail business coin. Happy customers buy more, return more and tell others. Happy employees contribute to the bottom line of a retail business. Both can be boosted by great retail technology – a single investment that helps to drive both customer and employee satisfaction.
The correlation between employee wellbeing, productivity and profitability is also very well established, with a wealth of studies showing that happy employees contribute to a stronger bottom line. In organisations where employees are engaged and happy in their work, staff turnover is lower, and profitability, productivity and customer loyalty are consistently higher.
In the quest to create delighted customers and employees, one of the most effective approaches is state-of-the-art, enterprise-class retail technology. Retail technology can be a highly effective, multi-purpose weapon in the battle for customer and employee satisfaction.
Enterprise-class retail technology touches all the key interaction points with the customer, with every element working together to create a seamless ecosystem that drives productivity for the retailer and an outstanding experience in retail for the customer. An enterprise-class retail technology ecosystem includes systems that manage the customer facing and the back of house operations, fully integrated so that each element contributes to the success of the others:
Great retail technology enhances the customer experience by:
It creates employee satisfaction by:
The right retail technology can help retailers delight their customers and engage their staff, making it a single investment that packs a double benefits punch.