Offer Mobile Store Cards, Coupons, Event Tickets and Membership cards for your Customers
Send Loyalty Cards, Coupons, Tickets & More to Your Customers’ Mobile Phone Wallets
As more shoppers turn to their smartphones for higher retail convenience, isn’t it time you delivered them coupons, offers, gift certificates and loyalty cards – digitally?
iVend Passes is a cloud-based application for mobile marketing. Send passes that can be stored in the native digital wallet on a smartphone – like Apple Wallet or Android Pay – to be redeemed at any point of sale.
Send Loyalty Cards, Coupons, Tickets, Gift Cards, Membership Cards, Sales Updates, Offers and geolocation-specific Communications. Available on iOS or Android mobile devices, iVend Passes helps retailers offer targeted and relevant digital offers without the hassle of a custom mobile application. iVend Passes seamlessly integrates with the iVend Retail management suite or can be used with any existing POS system via open APIs.
Powering Retail Operations Around the World
Give customers the convenience storing coupons, loyalty points, and gift cards on their smartphones.
Digital passes allow retailers to replace plastic cards and paper coupons with scannable, digital alternatives that consumers can store in digital wallets on their smartphones and redeem at any point of sale.
By integrating digital pass functionality with your retail management suite, you can issue loyalty cards, coupons, tickets, gift cards, membership cards, and other promotional messaging digitally, expanding your brand’s mobile footprint. In addition, digital pass functionality combined with geolocationing solutions enables you to send offers and promotions to shoppers’ iOS or Android devices when they are inside your store or within a specific distance outside point of sale.
The Importance of Digital Passes
Today’s consumers are looking for the most convenient path to purchase, and in many cases, that includes using their smartphones. Most of your customers keep their smartphones with them throughout the day, which makes it the logical tool to use when they want to check on product information, item availability, and promotions, and they may even buy the item and pick it up later at one of your store locations or have it shipped to their homes.
Our research reveals that more than 70% of consumers shop on their smartphones when at home, travelling, or during free time, and more than 80% use smartphones while they’re shopping in physical stores to research products and pricing. Our research also reveals that consumers don’t find paper coupons convenient. More than half of all shoppers say they have missed out on deals because they forgot paper coupons at home or didn’t remember to use them by the expiration date.
Delivering digital passes right to shoppers’ smartphones solves these problems and adds an additional dimension of convenience to the shopping experiences your brand provides. And by enhancing your customers’ shopping experiences, you are move likely to earn and retain their loyalty.
Designed for your Retail Vertical
iVend Retail helps retailers in a variety of verticals to deliver a better customer shopping experience. From running your stores, to ensuring your enterprise is activated using an omnichannel strategy, to daily sales reporting and powerful integrations – iVend Retail has the solutions you need and has an extensible codebase so you can easily add features specific to your industry.
Fashion & Apparel
Sports & Outdoors
Restaurants & Bars
Furniture & Decor
Health & Beauty
Wine & Liquor
Travel & Duty Free
Toys & Games
Hardware & DIY
Supermarket & Grocery
Books & Gifts
Hear From Retailers Around the World Using iVend Passes
“As we move to more than double our operations in the next five years, the challenge to find a software partner who understood our business and had the ability to support the speed of our expansion was crucial. The comprehensive omnichannel capabilities we have gained from iVend Retail give us confidence in iVend’s ability to support us today and as we grow and mobilise our sales channels.”
– Ismail Hafez, Marketing Head, , Tawfeer for Food Products, S.A.E.
Taking Loyalty Rewards and Gift Cards Digital
Digital passes aren’t just a way to upgrade the way you offer coupons to your customers. You can also use a digital pass solution to eliminate plastic loyalty cards and allow shoppers to simply use their smartphones to access their loyalty accounts and earn rewards on their purchases. Likewise, your customers can opt to use or send eGift cards that they store on their smartphones, making them easy to use and manage.
And digital passes can be just as effective as a branding tool — or even more effective — as paper coupons and plastic cards, since it keeps your logo, name and messaging on shoppers’ smartphones, which are always in hand.
iVend Retail digital passes are easy to implement within the iVend Retail Management suite. You can leverage three time-saving templates – for gift cards, coupons, and loyalty cards – to provide your customers with added conveniences even faster.
Integrating Your ERP Systems with Your Passes
When your digital pass solution is a part of a fully integrated retail platform, flawlessly sharing data, you have the ability to provide seamless customer experiences across all channels. iVend Retail is an open source retail management suite, which means it will integrate with your ERP and other business applications you may use so all systems are consistent and up to date. In addition, iVend Digital Passes can be used with any existing POS system via open APIs.
With an integrated system, your loyalty rewards program, gift card management system, promotions engine and CRM, as well as your eCommerce platform, mobile POS, and reporting and analytics solution, can instantly communicate with your digital pass solution in real time. Customers can access the most up-to-date balances and offers that haven’t yet reached their expiration date, which can increase customer engagement. An integrated system ensures accuracy, efficiency — and happier customers.
Managing Inventory with Your Passes Software
Managing inventory levels is an integral feature of a point of sale system. POS software that can provide you a single view of your inventory, referred to as a single stock pool, regardless of the channel or location the product was sold from, is a game changing benefit to retail stores and chains.
According to our shopper research, 66.3% of consumers left a store empty handed because the store didn’t have the items they wanted and 67.3% said they didn’t have the items they needed. Likely, a large majority of these issues were related to stock levels.
Either stores were out of stock or not stocking what they needed. This highlights how important a single stock pool is and how important real-time visibility into your inventory levels are for everything from merchandising to purchasing.
Closing the In-Store Disconnect with Mobile POS
Omnichannel retailers often find it difficult to equal online customer experiences in-store. On an eCommerce website, shoppers are greeted by name, they receive relevant offers and purchasing suggestions based on their shopping and browsing histories, and their loyalty rewards information and stored payment information is readily accessible. In a brick and mortar store, on the other hand, a customer can be virtually anonymous and receive no personalised service.
Mobile POS is an effective solution for closing the channel gap. Sales associates can identify shoppers by associating them with payment data, their loyalty rewards information, or other means, and access information about them that allows them to offer a more “online” customer experience in a physical store. Using mobile POS, sales associates can also collect information from shoppers in a brick and mortar store, which can help retailers create a 360-degree view of shoppers’ activities on all channels.
Around the Globe Shoppers Want Convenience and Personalisation
We surveyed over 2,000 shoppers around the globe from Dubai to Los Angeles and put game changing insights into one comprehensive report for you. Our global shopper survey revealed shoppers are open to receiving service from sales associates with tablets or other mobile POS devices, citing reasons including greater convenience and time savings.