Today’s consumers are looking for the most convenient path to purchase, and in many cases, that includes using their smartphones. Most of your customers keep their smartphones with them throughout the day, which makes it the logical tool to use when they want to check on product information, item availability, and promotions, and they may even buy the item and pick it up later at one of your store locations or have it shipped to their homes.
Our research reveals that more than 70% of consumers shop on their smartphones when at home, travelling, or during free time, and more than 80% use smartphones while they’re shopping in physical stores to research products and pricing. Our research also reveals that consumers don’t find paper coupons convenient. More than half of all shoppers say they have missed out on deals because they forgot paper coupons at home or didn’t remember to use them by the expiration date.
Delivering digital passes right to shoppers’ smartphones solves these problems and adds an additional dimension of convenience to the shopping experiences your brand provides. And by enhancing your customers’ shopping experiences, you are move likely to earn and retain their loyalty.