Loyalty Tag

   

Why retailers need to bring loyalty technology in-store

Customer loyalty is changing. Tired of keeping track of physical loyalty cards and vouchers, shoppers are increasingly demanding that retailers adopt digital initiatives to incentivise and reward them. There’s no doubting that loyalty schemes remain popular with UK shoppers; around three quarters of them are…

Elevate Customer Loyalty to New Heights with BOPIS

Are you looking for a secret ingredient that will spark an upswing in customer loyalty? If you haven’t implemented a BOPIS retail strategy, you’re leaving a major loyalty opportunity wide open. Retailers are offering ‘buy online, pickup in store’ (BOPIS) options to strengthen customer relationships…

How to lose customers and alienate advocates

Are today’s customers disloyal? Many retailers would say yes; they are spoilt for choice, and therefore the stakes for committing to a brand are much higher. However, is this lack of loyalty because the grass really is greener on the other side, or because retail…

The Best Advice We’ve Ever Heard About Loyalty Programs

Why should retailers care about loyalty programs? Just like personalization, loyalty programs have also been reshaped by online shopping experiences, and a successful loyalty program can help deliver repeat shoppers, which is increasingly easier than gaining attention from new buyers to visit, browse, compare, decide…