MUMUSO was founded in 2014 in Shanghai, China, as a popular global FMCG (Fast Moving Consumer Goods) brand. In 2019, the company’s net sales had exceeded 3 billion RMB, and had served over 300 million customers. In 2020, profit and overseas expansion rose even during pandemic; and they had over 1,100 stores in China and abroad. MUMUSO had served 2.8 billion customers as of December, 2020.
MUMUSO pride themselves in serving customers from all over the world by providing fashionable, affordable and high-quality daily necessities. UMUSO operate a chain of private label stores focusing on general merchandises such as cosmetics, skincare, kitchenware, toys, homeware and electronics.