Started in 2014, PT Mitra Buana Elok, the main distributor of Beyond Beauty products in Jakarta, is one of the newest entrants in beauty business in Jakarta, Indonesia. The company sells cosmetics with the Beyond brand name (originally from South Korea). PT Mitra Buana Elok, or also known as MBE, was established in February, 2014, and they are the exclusive distributors of Beyond Beauty. Sheila Lesmana, The General Manager, PT Mitra Buana Elok says that, “The founder also has other companies in different ventures (textile manufacturing, agriculture, etc).” Beyond carries eco-beauty values which is safe to use and environment friendly as well.
Currently, the retailer has seven stores in various areas (such as Jakarta, Bandung, Surabaya, etc); and next year, they plan to open another 10 branches.