ivoo is the modern Retail venture of Siragon, a leading Venezuelan manufacturer and assembler of computer hardware and other technology products like digital cameras, peripherals and plasma TV screens. Siragon also designs and manufactures its own RAM and flash memory and printed circuit boards. The company was created in an alliance between Venezuelan and Japanese investors. Its manufacturing plants are located in the North Industrial Zone of Valencia. On November, 2009, Síragon has significant presence in American continent and has started distributing its product line in Argentina allied with the Argentinian computer wholesale vendor Greentech. Síragon manufactures its own designs and also builds under license, all-in-one computers from Brazilian Itautec. Siragon product are manufactured in Venezuela. Siragon is a multifaceted conglomerate with a vast base of manufacturing & distribution of electronics goods that include Digital cameras, Video cameras, Desktop computers, Laptop computers, Netbooks, Computer servers, LCD,etc. Siragon ventured into the retail business in the electronics sector with ivoo, a onestop shop for specialty electronic products, the store that sells everything electronic, not only showcases Siragon’s product range but also is a storehouse of all leading Global electronics brands like Philips, Apple, Samsung, IFB etc. The flagship store of Siragon was conceptualized to offer a unique blend of innovation and technology together spread of thousands of sq yards of Store space with numerous point of sales. ivoo store was an ambitious venture by its parent, being the largest electronics retail store in Valencia, Venezuela.