Specialty Retailers turn Customer Centric and Profitable with Mobility

The hype-to-reality transition of mobility in retail has been the fastest in the recent times. Ever since Apple started using mobile devices in their stores, which was not too long ago, retailers started taking notice. Today retailers expect the same level of customer experience that one would experience in an Apple store.

Retail Applications like iVend Retail along with retail hardware providers have come a long way in providing complete solutions on mobile devices of different sizes and operating systems.

One of the Forbes reports pegs mobile in retail today to be US $5.7 Billion business and it is the single fastest growing trend.

Mobile POS has a pertinent significance in the context of Specialty Retailers having niche retail businesses like footwear, bookstores, wine & liquor stores, electronic stores, etc.

Retail Real-Estate Optimization, Customer Experience and Faster Business Expansionare some of the critical business drivers for Specialty Retailers. Mobile POS extends to these retailers unprecedented flexibility to effectively address these critical business needs.

Take for example the need for a retailer to open another retail store in an upmarket mall. With mobile POS directly connected to the head office servers, the retailer does not require to setup expensive IT infrastructure in his new retail store. All that is required is a mobile POS, which can also double up as a communication device.

Similarly, flexibility to increase checkout points on the fly is another feature that merits deployment of mobile POS by Specialty Retailers. Customer Experience, Special Attention and Preferential Treatment are some of the cornerstones of a Specialty Retailer And one of the ways a retailer can extend these to the customer is by eliminating the check out time. Mobile POS, given its ‘mobility’ ensures that there is never a queue at the check out point; infact there need not be any check out point – why should a customer walk to a designated area for checking out?

Any retailer would like to pamper his customer and what better way to do so by letting him know through notifications about his gift card status, coupon statusand loyalty status by sending out a sophisticated, non-interfering, personal digital pass. All this when the customer is in the vicinity of the retail store.

Seamless integration of iVend Mobile POS with iVend Loyalty and iVend Passes, allows the retailer to extend the most sophisticated end customer experience to his customers.

As a result, specialty retailers are deploying about 45% of all tablets shipped to retail for POS. They are most popular in small independent retailers of all types and large mall-based specialty chains.

To know more about iVend Retail Management Suite and especially iVend Mobile POS, please visit our Knowledge Portal. You may also like to get in touch with our Channel Sales Manager to get more information about iVend Retail.