Online shopping is here to stay – over half (56%) of US shoppers prefer online, and quarter of the entire global population has made at least one purchase online. A mobile retail strategy is critical to the success of retailers.
The biggest reason is convenience – and when you’re shopping online, there’s nothing more convenient than a tablet or smartphone. Shoppers have their mobile device with them anywhere and everywhere, putting the retail experience at their fingertips 24/7/365.
So it’s no wonder that in 2022 sales from mobile devices account for more than half of all online shopping, and in the UK and the US the figure is as high as 75% of all online browsing sessions being from a mobile device.
For retailers, mobile shopping is an essential element of the omnichannel retail mix – offering an opportunity to increase online sales, and to drive more customers to the brick and mortar store too. It’s even more important during the holiday season, when shoppers want convenience more than ever and retailers are focussed on maximising online and in-store sales.
If retailers are to maximise the potential of mobile shopping, they must have a well-thought out mobile retail strategy.
That strategy has to recognise that the retail experience from a mobile is not the same as shopping from a PC or laptop. A mobile device can be used at home or in the retail store, has a smaller screen, and has features such as GPS, camera and voice that can be used to enhance the customer experience.
So where to start? Here’s our take on the top ten considerations when building your mobile retail strategy.
With these ten considerations in mind, every retailer can build a mobile retail strategy that will drive business this holiday season and beyond.
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