If retailers are to maximise the potential of mobile shopping, they must have a well-thought out mobile retail strategy.
That strategy has to recognise that the retail experience from a mobile is not the same as shopping from a PC or laptop. A mobile device can be used at home or in the retail store, has a smaller screen, and has features such as GPS, camera and voice that can be used to enhance the customer experience.
So where to start? Here’s our take on the top ten considerations when building your mobile retail strategy.