At CitiXsys we like sharing our knowledge and research on the changing nature of retailing and once again we will be out spruiking our message.

This time it will be at the Total Retail & Payments Conference and Exhibition on the 11 and 12 May at the Melbourne Convention and Exhibition Centre.

At this event we will be presenting ways in which you can empower the next generation store associates.

This presentation looks at the role of retail staff in the omnichannel retailing world and how they can be empowered to provide the service that customers are demanding.

With customers mingling their purchases between online and in-store, the view they have when dealing with a retailer is one of unity.

They do not define their relationship based on where they purchase but rather who they purchase with. The consequences of this run deep into in-store businesses and more importantly the role of staff within those businesses.

In my presentation we will share the findings from our recent research study of the Australian and New Zealand market and use that data to explain how staff need to be empowered to effectively service a new level of customer expectation.

Empowering staff comes back to the information they have available to them. The more information they have at hand to serve customers that mingle between online and in-store purchases the greater ability they have to serve them. Furthermore, with the right technology they will be able to effectively offer new and better services that allow customers to shop the way they want without hindrance.

So I invite you to the visit the Total Retail & Payments Conference and Exhibition and visit our stand and listen to our presentation to start your journey to empowering your store staff to be great.