Building on its legendary history with music, Abbey Road Studios – a recording location synonymous with artistry and musicianship – has adopted an omnichannel retail strategy to leverage additional revenue opportunities from global fans and shoppers.
Currently a working recording studio, Abbey Road has extended its retail operations, opening a new bricks-and-mortar outlet, the Abbey Road Studio Shop, in addition to its existing ecommerce website.
Selling merchandise and memorabilia at the site of decades of landmark recordings, the store will be underpinned by a retail management solution from IT services provider, TRC Solutions, and integrated omnichannel retail system, iVend Retail, as it looks to capitalise on impulse buys and deliver seamless customer journeys.
Commenting on the new store, Isabel Garvey, Managing Director of Abbey Road
Studios, said: “Abbey Road is not just an iconic venue, it’s a working studio too. With thousands of music fans coming to the studio each year – often making long journeys to visit – we needed to ensure that the customer experience lives up to expectations. The decision to use in-store technology from TRC Solutions and iVend Retail is fully in line with our omnichannel model.”
Founder and CEO of TRC Solutions, Gavin Peacock, said: “With Abbey Road looking to expand its retail operations, we needed to provide a platform that would underpin their approach with a single stock pool, while giving them a system that could grow as they do. We’re delighted to be working with Abbey Road on a long-term solution which will drive growth.”
Richard Kolodynski, Senior Vice President European Operations at iVend Retail (part of Citixsys worldwide) added: “Today’s consumers don’t differentiate between channels; they just shop using the option that’s most convenient to them at the time – be it online, in-store or via smartphone devices – making a seamless customer journey all the more important. Retailers must ensure fluidity and visibility between them, which is what our solution offers Abbey Road as they embrace multichannel retail.”
Looking ahead, Abbey Road also plans to use mobile POS to allow staff to take payments from a tablet device away from fixed till points, anywhere in the store. This will also present up-selling and cross-selling opportunities for store associates as they will be armed with online information and a single view of stock on tablet devices.
iVend delivers integrated retail management solutions for the way retailers work today, implementing technology that is built to enable change, not just built to last.
We believe that retailers shouldn’t have to worry about managing hardware, software licenses, upgrades – they just need the tools to deliver great customer service.
Part of CitiXsys worldwide, iVend stands for innovation in retail technology and leadership in Cloud management and mobile retail. In addition to providing traditional fixed till and back office server solutions as required, we are experts in developing solutions for complex retail – multi-format, multi-location, multi-channel and multi-sector retailers.
iVend takes mPOS further than people’s current expectations. iVend’s solutions enable retailers to manage the entire customer transaction away from the traditional till.