This year’s shopper survey report turned out some surprising data. Specifically, there were remarkable shifts in areas like click and collect participation and loyalty card usage. The overall theme, however, was a preference for convenience. Consumers want the most direct path, with as little friction as possible, to your products.

That means retailers have to provide a highly integrated omnichannel experience or risk losing the sale. Luckily, we live in an age where the technology to execute on an integrated, omnichannel platform is readily available.

In this infographic, we condensed the data from the report down into five main actions that retailers can take to intersect buyers on their quest for convenience.

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