With online grocery shopping having exploded over the last few years, the demand for convenience is just as strong in the online grocery world. Consumers want live information about product availability. Once they’ve made their selections, they want choice and transparency for delivery, demanding ‘rapid delivery turnarounds, frequent delivery notifications, clear communications, and the right delivery options.’ So strong is this demand, that half of online shoppers will abandon their shop if they don’t see a range of options, including home delivery with timed drop-offs, click and collect/BOPIS and curbside pickup.
With competition in the grocery sector high, shoppers know they always have a choice, and they’re not willing to tolerate anything that causes friction at the checkout – particularly creating an account, a long checkout process or limited payment methods.
When it comes to grocery shopping, 93% of shoppers want to find deals, making it the highest category in retail for shoppers wanting to use coupons, special offers and loyalty points.