Supermarket shopping is, for the vast majority of consumers, an essential. Whilst other forms of retail may be seen as leisure and pleasure, the weekly food shop is more likely to be considered a must-do chore. So what supermarket shoppers want above all is convenience. Whether they’re buying via ecommerce solutions or in the brick and mortar store, they want a smooth and hassle-free retail experience, to get the job done as painlessly as possible. From frictionless checkout to seamless ERP integrations, to built-in promotions, loyalty, and inventory management – a sophisticated Grocery POS offers everything a modern-day retailer needs to deliver convenience to their customers
Top priorities for grocery shoppers
Shoppers are ‘prioritising convenience and safety above all else’ reports The Grocer. This means they want shorter queues and rapid checkout, self-service options, and a range of ways to pay. With interest in food provenance and home cooking increasing, they also want information about sourcing and recipes readily available in the aisles
With online grocery shopping having exploded over the last few years, the demand for convenience is just as strong in the online grocery world. Consumers want live information about product availability. Once they’ve made their selections, they want choice and transparency for delivery, demanding ‘rapid delivery turnarounds, frequent delivery notifications, clear communications, and the right delivery options.’ So strong is this demand, that half of online shoppers will abandon their shop if they don’t see a range of options, including home delivery with timed drop-offs, click and collect/BOPIS and curbside pickup.
With competition in the grocery sector high, shoppers know they always have a choice, and they’re not willing to tolerate anything that causes friction at the checkout – particularly creating an account, a long checkout process or limited payment methods.
When it comes to grocery shopping, 93% of shoppers want to find deals, making it the highest category in retail for shoppers wanting to use coupons, special offers and loyalty points.
Grocery POS: Delivering speed, convenience, and zero friction
For supermarkets developing a retail strategy to deliver a convenient and frictionless customer experience, the answer lies in processes, staff, and above all retail technology. A powerful and flexible point of sale system can make a crucial difference to the customer’s experience in the brick and mortar supermarket or digital retail store. Here’s what to look for when selecting retail technology if you want to make convenience and speed a top priority for your grocery shoppers:
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