Mobile Loyalty Tag

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How to lose customers and alienate advocates

Are today’s customers disloyal? Many retailers would say yes; they are spoilt for choice, and therefore the stakes for committing to a brand are much higher. However, is this lack of loyalty because the grass really is greener on the other side, or because retail…

Perk up Loyalty to drive sales

Loyalty programs are known to increase both the value of customer relationships and revenue for businesses. A recent study by AC Nielsen shows that 60% of consumers consider loyalty programs an important factor in their buying decisions. And customers spend 46% more with brands that…