Report

Great Omnichannel Expectation

Shoppers want connected retail experiences in which all channels have something to offer on the path to purchase

Report

Great Omnichannel Expectations

Shoppers want connected retail experiences in which all channels have something to offer on the path to purchase

Customers demand connected retail experience

iVend Retail asked 1,000 North American consumers what they expect from omnichannel shopping experiences — everything from how they use smartphones to how happy they are with loyalty program consistency among channels.

The results are in, and we summarised them for retailers in our Great Omnichannel Expectations 2016-2017 Shopper Survey Report.

The report’s findings include:

  • What’s off limits when it comes to data collection

  • Whether shoppers would rather look up information on a smartphone or ask for assistance in-store

  • Which of your customers are most likely to use Buy Online Pickup in Store offers

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