Are You Living Up to Your Customers
“Great Omnichannel Expectations”?
Our shopper survey report provides a baseline for retailers to compare the Customer Experience they provide with what customers really want
iVend Retail asked 1,000 North American consumers what they expect from omnichannel shopping experiences — everything from how they use smartphones to how happy they are with loyalty program consistency among channels.
The results are in, and we summarized them for retailers in our Great Omnichannel Expectations 2016-2017 Shopper Survey Report.
The report’s findings include:
- What’s off limits when it comes to data collection
- Whether shoppers would rather look up information on a smartphone or ask for assistance in-store
- Which of your customers are most likely to use Buy Online Pickup in Store offers
- How many customers keep researching products online to find a better price even after a purchase is completed