Christmas 2021 will be a Christmas like no other. For many, it will be a long-awaited chance to spend time with family and friends, having spent the 2020 holiday period in lockdown, confined to home. For others, it will be a chance to get back to the ‘retail therapy’ they’ve missed, with stores opening their doors.
All of which means that, for retailers, Christmas 2021 is new territory. It offers opportunity, and a chance to recoup some of the losses of the last 18 months, as restrictions on store openings, are lifted in many parts of the world. But it also presents challenges – with changed attitudes, demands, and priorities from shoppers, and a world that is battling to get global supply chains up and running smoothly again.
In our latest eBook, Jingle Bells – Ringing the changes for Christmas 2021, you’ll discover why retailers offering frictionless shopping, in-store safety, with complete control over inventory will emerge as leaders in Christmas 2021.