Report

The omni progresses

Are stores getting better at delivering connected retail experiences?

Report

The omni progress

Are stores getting better at delivering connected retail experiences?

How can retailers successfully move forward in their omnichannel journey?

iVend Retail’s report – ‘Omni Progress: Are stores getting better at delivering connected retail experiences?’ – reveals that, despite retailers’ efforts to integrate the omnichannel experience, consumers are still disappointed by in-store encounters when compared to online. The report suggests that disconnected bricks-and-mortar experiences continue to disappoint omnichannel shoppers as;

  • 16% of UK shoppers felt that the store was outdated compared to online shopping in 2016

  • 59% of UK consumers felt that ecommerce experiences were more personal than in-store

  • 71% of UK consumers said they would happily share their purchasing history with a retailer

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