Redbell – Great Online Shopping Experience with a Single Seamless Solution

COMPANY: Redbell Retail Pvt. Ltd.

Country: New Delhi, India

Industry: Multibrand Toy Store

Redbell is a multi-brand online toy store, helping parents find the best fit toys and gifts for kids. Housing more than 10,000 premium and best quality toys of over 200+ international brands, from the seasonal, most recommended, shopped, latest, hot deals and hard to find specialty toys, Redbell store has it all for children in the Age group of 0 to 14 years.

Be it Birthday, holiday, any special occasion, entertainment, learning and much more, Redbell has categorized their products well in order to help customers shopping effectively while saving their time to find the perfect toy. The client’s business model required a fully functional online toy store with integrated payment processors and shipping.

Challenges

Redbell was looking for an Online Store solution to develop an integrated, high volume e-commerce portal which could seamlessly integrate their product and transaction data with SAP Business One.

Their existing website could help them to only showcase their products and pricing, for further transactions and sales completion the company had to depend on tele – order. Disintegrated web portal and sales process often led to lost sales.

Solution

iVend eCommerce with SAP Business One

Benefits:

• Easy to Use interface that works as expected and very comfortable to use with great site management features
• Deliver a Great Mobile Buying Experience
• Managing Products and Catalogs is easy by using the standard provided fields as an online retailer we can conveniently create product catalogs with various products
• Application of Promotions, discounts and adding images, videos and sale prices to products is easy
• Customers can quickly find products and create wish lists by selecting products in Categories / Brands or by using the shop-by filter
• Search Engine Friendly for easy discovery
• Enable seamless fulfillment and supply chain planning
• Conduct integrated sales as a result of seamless integration with iVend Retail and SAP Business One
• Ease of reporting and analysis of customer and order information to comprehend and optimize marketing, online sales, billing and customer support, returns management, shipping and product distribution logistics

“At Redbell we always wanted to impart our customers a great visually engaging shopping experience. With iVend ecommerce we have successfully combined a stimulating shopping experience with an advanced back-office management making online buying simple & convenient for our customers while more profitable for us.”

Naresh Tomar, Head of Operations, Redbell Retail Pvt. Ltd.