Retail technology leader throws its full weight into the region with expansion plans for Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Singapore

May 7, 2019, Singapore – CitiXsys, a global provider of integrated omnichannel solutions for retail and hospitality management is embarking on an expansion plan with office openings across Southeast Asia to help retailers improve all facets of their operations and partner with leading technology resellers interested in addressing the Asian retail market.

Southeast Asia is set to grow in prominence on the global retail stage – it is the world’s fastest growing internet region with eCommerce alone expected to reach $53billion USD by 2023. After raising a Series B round of $20m USD in late 2018, CitiXsys has the financial backing to aggressively go into these markets.

“Purchasing a retail management solution is one of the most important decisions a retailer can make, since the future of the entire business hangs on its success,” says Kamal Karmakar, CEO of CitiXsys. “Southeast Asia offers an ideal business climate today, and with such massive opportunity in this important region, well-placed retailers can capitalise by streamlining their operations and also delivering a better customer experience.”

CitiXsys’ flagship product iVend Retail, is an omnichannel solution designed to enable retailers to maximise their sales and margin potential by delivering a seamless shopping experience for customers across all channels. For enterprise retailers, it is the only omnichannel offering with an extensible code base and API integration to any ERP, plus proven connectors to SAP, Sage and Microsoft Dynamics 365 Business Central.

“Already in 2019, the CitiXsys Channel Partner ecosystem in this region has grown by 30% signalling a need for solutions designed to complement the way retail works in Asia today,” shared Executive Vice President of Global Partnerships & Alliances for CitiXsys, Paula Da Silva. “By opening up more local offices and bringing on local product expertise we will be able to better support the needs of our fast-growing client, partner, and distributor base in Southeast Asia.”

Thitima Manitporn, Business Director for e-Rong Consultants Co., Ltd. echoes the enthusiasm for CitiXsys’ growth in the region and observed that, “the omnichannel solution market in Thailand will be expanding a lot in the future and after learning about iVend Retail by CitiXsys we felt it was an amazing product for us, is easy to customise and will help us better support our existing retail customers.”

Following are some highlights of CitiXsys’ rapid deployment:

  • In Thailand, CitiXsys has signed prominent IT enterprise distributor, e-Rong, to enable its own network of partners to roll out iVend Retail.
  • CitiXsys’ new offices will total 6 across Southeast Asia, in Jakarta, Indonesia, Vietnam, Manila, Philippines, Bangkok, Thailand and Kuala Lumpur, Malaysia.

  • In Singapore, a partnership was signed with leading SAP solutions partner Axxis Consulting to resell CitiXsys products.

With the expansion plan in full swing, there is an immense need to hire local talent and build on the established employee base in Philippines, Malaysia and Vietnam with an active Human Resources search for a Channel Sales Manager, Consulting Manager (Local Product Expert) and Inside Sales to fully staff each of its 6 offices.

To learn more about the omnichannel solution used by leading retailers across Southeast Asia, please visit and information on career opportunities can be found at

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