CitiXsys Expands Presence into Russia with Strategic Hire to Drive Retail Management Platform Growth

iVend Retail delivers omnichannel to the Russian market as more businesses say До свидания to legacy IT systems

Moscow, Russia – CitiXsys, developer of the global retail and hospitality management platform iVend Retail, which helps businesses increase customer retention and deliver seamless brand experiences at every sales touchpoint, announced it has hired Evgeny Rozenblat as Channel Sales Manager to lead Russian operations.

This strategic hire will support the company’s design to expand operations and infrastructure into a region with retail business growth rates upwards of 25%. The highly-fragmented Russian retail market presents a promising climate for the company’s scalable, integrated omnichannel platform iVend Retail, which is used by growing SMB and enterprise businesses in over 85 countries around the world.

Evgeny Rozenblat, based in Moscow, brings over 15 years of sales experience in the technology and retail industries. Having worked at NCR Retail and more recently, StrongPoint, Evgeny has built sales operations from the ground up across Russia and CIS countries. Evgeny will report on to Jan Jansen van Vuuren, Channel Sales Director for CitiXsys in Sub-Saharan Africa & Eastern Europe.

According to Rozenblat, “every day in Russia, we’re seeing the consolidation of retail chains, increased competition and reduced profitability. Like anywhere else, retailers here are ready to move beyond their homegrown software solutions, and know they need better enterprise visibility for better management. Anyone who is already investing in unique platforms and testing technologies will be positioned to take leadership in the retail market, and Russia is no exception.”

Following its announcement of a $20 Million Series B investment received by CitiXsys last year, the company is moving quickly to future-safe its platform with native integrations to ERP and other customer-facing solutions utilising AL programming language and interoperable APIs.

“The prospect of increasing business profitability by 20%–30% serves as a powerful driver for omnichannel adoption. In addition, the emergence of scalable and cloud solutions will make it possible for leading technologies to be available not only to large retail players, but also to medium and small businesses. Russian retailers are acting quickly to implement solutions that deliver omnichannel capabilities and ways to increase customer loyalty. We plan to position ourselves to capture that growth,” shared Kamal Karmakar, CEO for CitiXsys.

iVend Retail by CitiXsys is an integrated omnichannel platform for retail and hospitality chains. Designed to provide exceptional customer experiences throughout the entire shopper and dining journey, iVend Retail solutions for point of sale, loyalty, eCommerce, digital passes, analytics and mobility offer out-of-the-box integrations to Sage 300cloud and X3, Microsoft Dynamics 365 Business Central, SAP Business One, S/4 HANA, ECC 6.0 and IS-Retail to produce a flawless ecosystem where data flows instantly and freely. Our suite of solutions are available through a worldwide network of certified partners.