NEW YORK–(BUSINESS WIRE)–CitiXsys, a leading omnichannel retail solution provider, announced the promotion of Paula Da Silva to the role of Senior Vice President of Sales, Asia Pacific.

Da Silva, who joined CitiXsys in 2006, has been instrumental in establishing the sales channels and respective local support teams throughout Asia Pacific, Latin America and North America. Da Silva now takes on the challenge of focusing predominantly on further growing sales in the Asia Pacific region.

Prior to CitiXsys, Da Silva was Country Manager for Microsoft’s FRx Financial Reporting solution for the mid-market segment. She is a highly regarded figure in the retail industry, respected by her team of professionals and known for her strong track record in operational excellence and effective mentorship.

iVend Retail, CitiXsys’ retail management solution with comprehensive omnichannel capabilities, is being rapidly adopted by retailers globally. Additionally, the Asia Pacific region is recognized as a major growth area for CitiXsys.

The immediate focus for Da Silva is to recruit the necessary retail focused channel partners across Asia Pacific, to support the revenue and company objectives set for the region.

“This is an exciting challenge. Asia Pacific presents an opportunity of accelerated growth for CitiXsys and as a result I look forward to establishing new channels and building on the existing relationships, close to home,” Da Silva said.

Da Silva will continue to work alongside CitiXsys’ CEO, Kamal Karmakar, in ongoing management of the Latin America and North America sales regions with a future focus on mergers and acquisitions for the company.

“Paula has been a consistent performer for CitiXsys and we are delighted that she has accepted this new challenge and will continue to support her in the development of our Asia Pacific markets,” Karmakar said.

About CitiXsys

With more than 1,000 customers in more than 45 countries using its products and solutions, CitiXsys has established itself as a leading provider of software products in Retail. CitiXsys has its corporate headquarters in New York and offices in Chicago, Toronto, Panama City, London, Dubai, New Delhi, Singapore, Sydney and Melbourne. For more information about iVend and CitiXsys please visit

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