Report

Global Path to Purchase Report

How the Modern Path to Purchase Differs Around the World

Report

Global Path to Purchase Report

How the Modern Path to Purchase Differs Around the World

Build a consumer-centric retail strategy that hits the mark with insights on topics that include:

  • Omnichannel: More than 90% of shoppers combine digital and physical channels on the path to purchase.

  • Mobile: The majority of consumers use smartphones when shopping in brick-and-mortar stores (60.1%) and when browsing eCommerce sites (71.6%).

  • Accessibility: 96% of shoppers have left stores empty handed because they couldn’t find what they needed — or lines were too long.

The report also includes analysis and recommendations based on findings and points out variations in results based on geography.

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