Build a consumer-centric retail strategy that hits the mark with insights on topics that include:

  • Omnichannel: More than 90% of shoppers combine digital and physical channels on the path to purchase.
  • Mobile: The majority of consumers use smartphones when shopping in brick-and-mortar stores (60.1%) and when browsing eCommerce sites (71.6%).
  • Accessibility: 96% of shoppers have left stores empty handed because they couldn’t find what they needed — or lines were too long.

The report also includes analysis and recommendations based on findings and points out variations in results based on geography.

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