Build a consumer-centric retail strategy that hits the mark with insights on topics that include:
- Omnichannel: More than 90% of shoppers combine digital and physical channels on the path to purchase.
- Mobile: The majority of consumers use smartphones when shopping in brick-and-mortar stores (60.1%) and when browsing eCommerce sites (71.6%).
- Accessibility: 96% of shoppers have left stores empty handed because they couldn’t find what they needed — or lines were too long.
The report also includes analysis and recommendations based on findings and points out variations in results based on geography.