Today, Loyalty Programs are a norm even in non-consumer industries like manufacturing, and non-profit organizations. The need to be closer to the customers, understand their buying pattern and offering customers a value for their money has prompted these diverse industry segments to seriously think and deploy customer retention strategies.
CitiXsys has launched iVend Loyalty, an application which is designed to significantly improve customer retention by bring them continuously back and at the same time aims to improve the customer satisfaction level. iVend Loyalty is currently integrated with iVend Retail and has capabilities to integrate with any Business Management or Retail application using the universal and platform neutral web services based APIs.
Features offered by iVend Loyalty add tremendous value to any business by configuring, managing and tracking all schemes for enticing the customers and maximizing the brand value of the merchant.
Product Features
The iVend Loyalty Server 3.0 solution offers a multitude of feature and functionality as listed below:
HASSLE FREE INSTALLATION
Intuitive Installation: The installer is designed to detect all prerequisites before starting with the actual installation process. In the absence of a prerequisite, the installer automatically installs the required components first.
Minimum User Input: Except for critical information such as database, SMTP and administration credentials, the installer performs most of the setup tasks on its own. The user is shielded from making errors.
Smooth Un-installation: The uninstall process is as trivial as the installation process. In most cases server restarts are not required.
OUT OF THE BOX CONFIGURATION
Global Configuration Wizard
Default Setup: The Loyalty Server ships with a default configuration that is suitable for most retail enterprises. The merchant can choose to keep the default configuration pertaining to award and redeem of points and quickly go live.
Merchandising Options for Unique Web Presence: The Loyalty Web Interface offers a mechanism for the merchant to create its branding by attaching its logo, banners and selecting a theme which is close to the look and feel of its existing website. Once configured, the logos and themes are applied to all inner pages of the Loyalty website thereby providing uniqueness to the hosted application
Customer Home Page: Merchants using the iVend Loyalty application have the option to create an online account on the Loyalty web server so that their end customers can login and view the rewards summary online. The merchants get to view intuitive reports pertaining to their individual loyalty program. Apart from despatching email notifications to the registered loyalty users, the application also creates a login for its customers who can then go online and browser through their Points Journal.
USABILITY & DESIGN
Loyalty Plan - Customer Special Days
Wizard Based Setup: Most of the application configuration related to setup of Loyalty Cards, Users, Redemption and Award of Points and Loyalty Plans are completely wizard driven. The features are classified based on logical modules and present stepwise screens for setting up of features and functionalities. This guided mechanism eases the pains of an end user and minimizes possibilities of errors. Moreover, the default settings are preconfigured which are generally suitable for most customers.
Loyalty - Historical Transaction Plan
