Retail Analytics are an absolute necessity for modern retailers, it empowers decision makers with accurate data to predict customer buying trends, design effective promotions, and increase gross margins and category performance. As an end result it works in pleasing customers & builds stronger relationships to turn one-time purchasers into long term customers. In today’s highly competitive and global landscape, the average consumer has many options, so maintaining and exceeding customer expectations is critical for a company’s continued success.
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