CitiXsys Expands Asia Pacific Team with Strategic Hires to Drive Retail Management Platform Growth

CitiXsys, developer of the global retail and hospitality management platform, iVend Retail, which helps businesses increase customer retention and deliver seamless brand experiences at every sales touchpoint, announced it has appointed Pauline Jacintha as Channel Sales Director for all of Southeast Asia, and hired Jacqueline Marras as Channel Sales Manager for the Philippines and Shutsarun (Bella) Sukjam as Channel Sales Manager for Thailand.

These strategic hires support the company’s strategy to expand operations and infrastructure across Asia, with an emphasis on strengthening the iVend Retail presence across the region by bringing the company’s highly-flexible, integrated omnichannel software to more end users through strategic partnerships.

Jacqueline Marras, based in the Philippines, has significant experience guiding technology partners to success, and has joined CitiXsys from SAS. Shutsarun (Bella) Sukjam is based in Thailand and brings experience from Microsoft and Oracle. Together, the Southeast Asia team brings over two decades of experience in senior sales leadership, channel partner management and technology industries.

In a continuation of global growth and expansion plans, these appointments follow the announcement of a $20 Million investment received by CitiXsys last year, enabling the company to quickly move into one of the world’s fastest-growing areas of commerce and open six new office locations.

“With this experienced team on board, our goal for Southeast Asia is to enable current and future partners to grow along with our solution, and make iVend Retail readily available to retailers in the region to help them maximize ROI on their investment and scale their businesses with ease,” shared Paula Da Silva, Executive Vice President of Global Partnerships and Alliances for CitiXsys.

iVend Retail by CitiXsys is an integrated omnichannel platform for retail and hospitality chains. Designed to provide exceptional customer experiences throughout the entire shopper and dining journey, iVend Retail solutions for point of sale, loyalty, eCommerce, digital passes, analytics and mobility offer out-of-the-box integrations to Sage 300cloud and X3, Microsoft Dynamics 365 Business Central, SAP Business One, S/4 HANA, ECC 6.0 and IS-Retail to produce a flawless ecosystem where data flows instantly and freely. Our suite of solutions are available through a worldwide network of certified partners.