PT Mitra Buana Elok
PT Mitra Buana Elok, the main distributer of Beyond Beauty products in Jakarta, follows the footprint of its parent company by adopting iVend Retail POS, iVend Loyalty and iVend Passes with SAP Business One.
As an own brand retail organisation disruption in the sales process in our flagship stores was one of our biggest fears. We took a lot of time to analyse our needs and finding the right retail solutions for Oscar Jacobson. The decision to migrate to the sophisticated iVend omnichannel Solution together with our implementation partner Retail Store Scandinavia and the iVend team has proven to be a success. The upgrade has been done smoothly to the new system and in a short timeframe.
Sheila Lesmana, PT Mitra Buana Elok
Started in 2014, PT Mitra Buana Elok, the main distributor of Beyond Beauty products in Jakarta, is one of the newest entrants in beauty business in Jakarta, Indonesia. The company sells cosmetics with the Beyond brand name (originally from South Korea). PT Mitra Buana Elok, or also known as MBE, was established in February, 2014, and they are the exclusive distributors of Beyond Beauty. Sheila Lesmana, The General Manager, PT Mitra Buana Elok says that, “The founder also has other companies in different ventures (textile manufacturing, agriculture, etc).” Beyond carries eco-beauty values which is safe to use and environment friendly as well.
Currently, the retailer has seven stores in various areas (such as Jakarta, Bandung, Surabaya, etc); and next year, they plan to open another 10 branches.
The company’s General Manager Sheila said that they needed an effective solution to their business needs. It was important that all stock and sales data across all stores was noted accurately to enable them to coordinate efficiently. Another issue that the company was facing was getting reports. The retail suite should have the capability to generate meaningful reports and offer analytics for the management.
Beyond Beauty was looking at retail process automation; and more than that, ease of operations, where they could concentrate more on increasing sales rather than managing it. The other main challenge in the beauty business was that the retailer needed a way to connect to their customers to put across their promotions. Hence, the need for iVend Loyalty and iVend Passes, which is integrated into the main retail suite to offer end-to-end retail management.
- An easy-to-use solution that is eminently scalable to accommodate future growth
- Integrated and unified system – fits into their SAP Business One infrastructure
- Enhanced data accuracy and synchronized visibility across stores
- Supports discounts & promotions like gift certificates, gift cards, discounts, etc. via iVend Loyalty and iVend Passes