Market Development Funds

   

As a channel-driven organization, we are committed to helping our Partners grow their businesses and recognized when you are successful so are we! A key component of your growth is strategic and effective marketing. As a valued partner, you will receive a number of marketing benefits, included access to Marketing Development Funds. Partners also receive access to regular trainings on best practices, guidance, access to a wealth of thought leadership collateral and a $1,000 USD sales credit for future orders as an incentive for every case study produced.

To become eligible for MDF funds, Channel Partners are expected to furnish an annual business plan. MDF is subject to regional availability and achievement of revenue targets agreed upon in the business plan. For all activities listed below, prior approval must be granted by Regional Contact.

Typical Program
Typical Expenses
CitiXsys Branding / General Requirements
Typical Reimbursement Requirements
Outbound Marketing
  • List rental or purchase
  • Hosting fee
  • Feature iVend Retail
  • iVend Retail product name and logo must appear
  • List cost is covered by partner
  • Content is provided by CitiXsys
Special Events & Seminars
  • Invitation printing/mailing
  • Ad and telemarketing to promote event
  • Presentation preparation fees
  • Location fees
  • Feature iVend Retail
  • CitiXsys or Product name should appear prominently on invitation and in advertisements
  • Up to 50% of event cost based on prior approval
  • Copies of eligible expense invoices and proof of payment
  • Photograph of products and signage
  • Samples of invitations / advertisements, etc.
  • Attendee list
Local & Regional Trade Shows
  • Exhibitor fees
  • iVend Retail signage
  • Pre-show promotions
  • Booth utilities and services
  • Feature iVend retail
  • CitiXsys and Product name must be clearly displayed on signage
  • Up to 50% of event cost based on prior approval
  • Copies of eligible expense invoices and proof of payment
  • Photograph of products, booth and signage at trade show
  • Lead list
Direct Mail
  • Copywriting
  • Layout/design
  • Photography
  • Printing
  • Mail list rental or purchase
  • Telemarketing follow-up
  • CitiXsys or Product name and logo must appear
  • Call-to-action mechanism for reader response
  • Must feature iVend Retail product benefits
  • Copy of postcard, letter, etc.
  • Copies of eligible invoices and proof of payment
  • Name and copy of list used
  • Signed prior approval
Print Advertising
  • Space costs
  • Photography/film preparation
  • Layout/design services
  • Copywriting
  • iVend Retail product name and logo must appear
  • Call-to-action mechanism for reader response
  • Must feature CitiXsys product benefits
  • Original ad from publication or tear sheet showing name and date of the publication
  • 33% of paid invoice for ad space based on prior approval
Video & Paper case study
  • Invitation/ follow up
  • Photography/film preparation
  • Layout/design services
  • Copywriting
  • iVend Retail name and logo must appear
  • Display users working on system
  • Provide a short overview on product suite
  • Must feature CitiXsys product benefits & challenges solved
  • Must be approved by CitiXsys before publishing
  • $1,000 sales credit for each video and print case study
Special Programs
  • Other proposed co-marketing reimbursement through iVend Retail MDF program will be evaluated on a per project basis by Regional Contact.