This infographic outlines how technology has helped retailing evolve over time. From single channel, simple brick-and-mortar stores, retailing underwent a transition with the advent of internet-based e-tailers and then coming together of various channels in the form of multichannel enterprise retail. Now is the time when multichannel (like the store, mobiles/tablets, traditional web like desktops/laptops, catalogues, phone ordering, etc.) merge into a single source of truth for the customer as well as the retailer in omni-channel.
A consumer looks for a seamless brand experience; omni-channel allows the same, for e.g., order an item online, and pick it up from a retailer’s brick-and-mortar location (or click-and-collect). With a single inventory stock pool and all-around visibility, the retailer’s eCommerce operations can save potentially-lost sales by utilising store inventories for fulfilment. Even store associates can save out-of-stock situations by reordering fast-moving consumer goods.
From new buying cycles to enhanced in-store experience for the customers, omni-channel has evolved as the new face of retailing.
Recent Posts
iVend Mobile POS is Now Compatible with iOS 14
We strive to bring the latest technology – whether it be hardware or software to our clients – and [...]
Digital-First and Omnichannel Retailers will easily pivot through the unpredictable 2020 Holiday Season
The world around us has changed significantly in the first three quarters of 2020, however, one thing that has remained [...]
iVend Retail Wins 2020 Tech Cares Award from TrustRadius
September 23, 2020 – CitiXsys, developer of the enterprise retail management solution, iVend Retail, is being recognised for supporting the [...]