CitiXsys Appoints Paula Da Silva to Senior Vice President of Sales, Asia Pacific

CitiXsys Appoints Paula Da Silva

NEW YORK–(BUSINESS WIRE)–CitiXsys, a leading omnichannel retail solution provider, announced the promotion of Paula Da Silva to the role of Senior Vice President of Sales, Asia Pacific.

Da Silva, who joined CitiXsys in 2006, has been instrumental in establishing the sales channels and respective local support teams throughout Asia Pacific, Latin America and North America. Da Silva now takes on the challenge of focusing predominantly on further growing sales in the Asia Pacific region.

Prior to CitiXsys, Da Silva was Country Manager for Microsoft’s FRx Financial Reporting solution for the mid-market segment. She is a highly regarded figure in the retail industry, respected by her team of professionals and known for her strong track record in operational excellence and effective mentorship.

iVend Retail, CitiXsys’ retail management solution with comprehensive omnichannel capabilities, is being rapidly adopted by retailers globally. Additionally, the Asia Pacific region is recognized as a major growth area for CitiXsys.

The immediate focus for Da Silva is to recruit the necessary retail focused channel partners across Asia Pacific, to support the revenue and company objectives set for the region.

“This is an exciting challenge. Asia Pacific presents an opportunity of accelerated growth for CitiXsys and as a result I look forward to establishing new channels and building on the existing relationships, close to home,” Da Silva said.

Da Silva will continue to work alongside CitiXsys’ CEO, Kamal Karmakar, in ongoing management of the Latin America and North America sales regions with a future focus on mergers and acquisitions for the company.

“Paula has been a consistent performer for CitiXsys and we are delighted that she has accepted this new challenge and will continue to support her in the development of our Asia Pacific markets,” Karmakar said.

About CitiXsys

iVend Retail by CitiXsys is a global provider of integrated omnichannel solutions for retail and hospitality chains. Our software solutions integrate vital systems to produce a flawless ecosystem where data flows instantly and freely, with minimal IT investment. Designed to provide exceptional customer experiences throughout the entire shopper and dining journey, iVend Retail solutions for point of sale, loyalty, eCommerce, digital passes, analytics and mobility will increase revenue, improve customer retention, and bring in new business, all while lowering your operating costs. Our suite of solutions is available through a worldwide distribution network of certified partners. For more information about iVend Retail, or email us at

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