Milano Impex goes Online to expand customer reach with iVend eCommerce

COMPANY: Milano Impex Pvt. Ltd.

Country: India
Industry: Footwear

Milano Impex Pvt. Ltd owns two brands EGLE & LOUIS ALBERTI and has been successfully selling them globally. After carving a niche in European market, Milano Impex Pvt Ltd introduced brand EGLE in India in 2003 followed by introduction of LOUIS ALBERTI.

Milano Impex Pvt. Ltd initially followed the dealer & distributor business model which contributed to a major chunk of their revenue. After achieving considerable success in their maiden Retail venture, company looks forward to expand their reach with an online offering.

Challenge

With a successful lineage of introducing European shoe brands EGLE and Louis Alberti, Milano Impex wanted to launch a new business-to-consumer eCommerce Portal. A portal that would allow them to sell merchandise directly to the consumers and deliver an integrated brand experience to match the spirit of “Shoes for all occasions”.

The company wanted an eCommerce portal that seamlessly integrates into their iVend Retail and SAP Business One so that their. Online and Physical stores function as a unified retail unit.

Milano wanted their eCommerce portal to come alive with innovative and intuitive design, that features images, description and media to showcase their wide range of Men’s Shoes.

Solution

iVend eCommerce with SAP Business One

Benefits :

• Customers can quickly find products and create wish lists by selecting products in Categories / Brands or by using the shop-by filter
• Increase in the average order size with promotions, smart up-sells and crosssells
• Marketing, merchandising and sales staff have better control to manage portal content without IT intervention
• Conduct integrated sales as a result of seamless integration with iVend Retail and SAP Business One
• Eases the process of rolling out international Web sites in multiple languages and currencies
• Supports Web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations
• Ease of reporting and order information analysis to comprehend and optimize marketing, online sales, billing and customer support, returns management, shipping and product distribution logistics
• Higher customer satisfaction with engaging shopping experience

We really like iVend eCommerce Portal’s ease of access with update capabilities…it is expected to support company’s expansion strategy and provide real-time brand visibility and shopping access for our customers anywhere anytime.

Prem Raj Sharma
Director, Milano Impex Pvt. Ltd.