How do you implement customer centricity?

Earlier this month Myer announced its financial results for the 53 weeks to 30 July 2016, marking the first year of the New Myer strategy.

Like many other ‘fit’ retail strategies today, the ‘New Myer’ strategy, aims to be truly ‘customer centric’, but what does this really mean?

Customer centricity has become yet another buzz word of many great retailers in the strategy building process, but it rarely sees light of day when it comes to implementation in stores.

Myer is set to change this.

After a year of extensive ‘listening’ by CEO Richard Umbers, the customer centric strategy is beginning to come to how-do-you-implement-customer-centricitylife in the form of new brand partnerships, a culture of channel agnosticism, and increased levels of ‘relevance’ in stores from product categories to store design, both geographic and demographically.

This week, Richard Umbers spoke confidently of the ‘New Myer’, Warringah store due to open November 2016. The new store will encompass what it means to implement a truly customer-centric strategy, challenging brand perceptions, and showing Myer in a whole new light.

The store “is set to become a new benchmark for department store retailing” says Richard Umbers. “It will be the first physical embodiment of our customer led New Myer strategy.”

Intrigued? So are we!

On 30 November 2016, Retail Doctor Group will host Richard Umbers as the keynote speaker at their ‘Fit for Business’ Breakfast in Melbourne, in association with iVend Retail. The event focuses on providing audience members with the opportunity to gain exclusive insights into the successes and hurdles faced by the New Myer store in Warringah within its first month of opening.

This week is the final week of early-bird tickets sales, so don’t miss out: http://www2.ivend.com/l/63202/2016-09-27/31zvv9

Senior Vice President of Sales for Asia Pacific and the Americas, for CitiXsys, Paula Da Silva has more than 10 years’ experience in the retail industry associated with delivering innovative software solutions to mid and large sized retailers. Known for her strong track record of operational excellence and managing a global ecosystem of technology partners, Paula has been instrumental in building the iVend Retail into a global market leader in the retail industry and plays a major role in the Company’s overall performance.

Paula Da Silva