iVend Retail


A digital store platform for delivering connected shopping experiences across all sales channels.

Copyright © iVend Retail, 2020

I am not attending DIRECTIONS ASIA but want to learn more about reseller opportunities for iVend Retail. Schedule a Demo

I am attending DIRECTIONS ASIA and want to meet the iVend Retail team there.

Pre-book a meeting with the iVend Retail team at DIRECTIONS ASIA 2020
to experience an integrated omnichannel retail management solution with seamless integration to Microsoft Dynamics 365 Business Central.

Schedule Now


Future safe integrations utilizing AL programming language and interoperable iVend APIs


Software that will scale with your business from a single store to hundreds of stores across multiple geographies and currencies


An end-to-end software platform that is easy to use, deploy, and maintain as your business needs expand

Avani Hotel, Bangkok


Directions ASIA conference will focus on providing in-depth information about how the Microsoft SMB focused Partners can unlock the full technological potential with Microsoft Dynamics 365 Business Central, the Power Platform and the Azure Cloud solutions.


Designed For The Way Retailers Work Today

Shadi Al-Fraijat | Director Sales

Ali Aref  | Channel Sales Manager

Learn more about iVend Retail at


Seamless Integration to 

Meet the iVend Retail Team

2 - 3 April, 2020

An Integrated Omnichannel Retail Platform

Achieve omnichannel capabilities  

A self-motivated & driven manager, with experience and knowledge on developing new and existing business, Shadi works with CitiXsys in the capacity of Sales Director taking care for the MENAP region. Shadi is responsible for building a network of strong channel partners, strategic alliances, working with them towards growth for both iVend Retail Market and partner business. With over 12 years of experience, Shadi has previously worked with NCR Corporation and HP where he played an important role in developing geographies profitably. 

A highly experienced sales professional with diversified knowledge on the IT industry gathered through progressive experience of over 10 years in presales, sales, business development and management, all over the KSA region. Before joining CitiXsys as Channel Sales Manager for KSA & Egypt, Ali has done various assignments with Comsys Software & Movenpick Cairo Pyramids. Ali is responsible for recruiting new partners, developing the existing database and identifying new revenue generation opportunities in his region. 

Ahmed Fouad | Consulting Manager

Solution sizing, scoping customer engagements and post sales management of professional services are some of the key aspects of Ahmed’s daily work at CitiXsys. As a consulting manager for Egypt and North Africa, Ahmed acts as a liaison for the channel partners for product training, pre-sale & post sales activities, project implementations and managing the enablement program including enforcing the certifications. With 11 years of experience, Ahmed has worked with Radisson, BBC worldwide, Comsys Software before joining CitiXsys. 

Vankayla Rajesh  | Consulting Manager

Vankayla Rajesh has over fourteen years of experience in retail technology and business consulting and is liaison between the Channel Sales Manager and CitiXsys’ Retail Partners. He is also instrumental in Partner Enablement, including delivery of product-related training on how to effectively implement and support CitiXsys products. Besides having strong retail domain knowledge, Rajesh understands the growing challenges retailers are facing today and how technology can enable retailers to have sustainable profitability.

Our Customers

For more information about the event, contact us at [email protected] 


Microsoft Dynamics 365 Business Central 

iVend Retail is the integrated omnichannel solution that offers a wide range of VAR partnership opportunities that not only help retailers, but give IT implementers a chance to boost revenues and grow their businesses. Visit us to learn about partnership with iVend Retail. Your expertise in the industry combined with the market share of iVend Retail will help your business realize its full potential. 

Meet the iVend Retail Team

Paula Da Silva
EVP – Global Partnerships and Alliances 
Frank Truong
Consulting Manager - South East Asia
Pauline Jacintha
Channel Sales Director - Asia Pacific

The iVend Retail and Microsoft Dynamics 365 Business Central Integration

Run Single view of inventory  

Data analysis across entire enterprise  

Boost sales with promotions & loyalty  

iVend for Microsoft Dynamics 365 Business Central – the new out-of-the box integration between iVend Retail and Microsoft Dynamics 365 Business Central ERP has achieved certification and is now available on Microsoft AppSource

It’s a stressful time in an organisation during any software rollout, but it gets particularly tense when it involves your ERP and point of sale. Since integrating your point of sale with Microsoft Dynamics 365 Business Central touches every area of your business.

What if your retail clients could flawlessly integrate their POS and ERP systems to share data and discover deep, actionable insights into operations and inventory that they didn’t think were possible without a small army of IT experts?