Consumer Behavioral Differences Can Create Challenges for Converting the European Shopper

iVend Retail Global Path to Purchase Survey Reveals Differences and Similarities of Shoppers Around the World

New York (February 14, 2018) — Knowing macro trends in global consumer behavior isn’t enough. Data that helps retailers understand consumers region by region is also critical to business success. iVend Retail by CitiXsys went on a worldwide search for answers in its Global Path to Purchase Survey, which uncovered different countries’ unique traits that smart retailers will consider when strategizing about how to do business in those locations.

For example, our survey revealed UK consumers, at 25.6% compared to 38% globally, appear less motivated by price than other nations in terms of the reason they shop on their smartphones outside the store, and that 25.2% Germans, compared to 11.6% of global consumers, cite the “fun” factor as a key reason for joining loyalty schemes.

“This year’s survey report is filled with insights that can help global retailers — or retailers expanding into the global market — better understand their customers and how they prefer to shop,” said Kamal Kamakar, CEO of CitiXsys. “It also underscores the importance of adapting your business processes to provide the types of customer experiences consumers are looking for, such as engaging German consumers in-store to help them find what they need and gamifying loyalty schemes for them to make them more fun.”

Key survey findings among global consumers include:

  • About 50% take advantage of Click and & Collect/Buy Online Pickup In Store (BOPIS).
  • 3% will leave a store emptyhanded if lines are too long.
  • The top reason (34.5%) for online shopping cart abandonment is: “I only use it as a wish list.”
  • 6% click on retargeting ads.
  • 2% have responded to an ad made through social media.

The 2018 Global Path to Purchase Survey is iVend Retail’s third annual study on changing consumer behaviors and preferences. This year’s survey was conducted online in partnership with AYTM, from December 18-21 2017, polling 2,250 respondents around the world in Australia, Canada, Germany Mexico, Philippines, South Africa, United Arab Emirates (UAE), United Kingdom (UK), and United States of America (USA). Survey respondents included both males and females, ages 18+.

Download your free copy of the survey report at

About iVend Retail

iVend Retail is an integrated Omnichannel retail management solutionby CitiXsys that helps retailers to optimize business operations to gain more time to focus on what really matters – cultivating customer engagement and capitalizing on retail trends. iVend Retail is the chosen retail management platform for thousands of retailers in over 85 countries. Our high quality and cost-effective integrated retail solutions help retailers increase revenue, build customer loyalty, reach new customers and lower their operating costs. For more information about iVend Retail, visit or email us at