iVend Retail Global Path to Purchase Survey Reveals Differences and Similarities of Shoppers Around the World
New York (February 14, 2018) — Knowing macro trends in global consumer behavior isn’t enough. Data that helps retailers understand consumers region by region is also critical to business success. iVend Retail by CitiXsys went on a worldwide search for answers in its Global Path to Purchase Survey, which uncovered different countries’ unique traits that smart retailers will consider when strategizing about how to do business in those locations.
Mexican consumers, for example, “webroom,”—researching items online before making purchases in physical stores—just like the majority of global consumers (91.4%). Mexican shoppers, however, are more motivated by finding the best price rather than convenience, which was the top motivator among most global shoppers. Our survey also revealed that price comparison is the main reason Mexican shoppers use their smartphones in stores, and that among all global consumers, Mexican shoppers are most likely to join a loyalty program to gain a sense of community.
“This year’s survey report is filled with insights that can help global retailers — or retailers expanding into the global market — better understand their customers and how they prefer to shop,” said Kamal Kamakar, CEO of CitiXsys. “It also underscores the importance of adapting your business processes to provide the types of customer experiences consumers are looking for, such as pricing information, discounts and special offers front and center and focusing on social media engagement to attract Mexican consumers.”
Key survey findings among global consumers include:
- About 50% take advantage of Click and & Collect/Buy Online Pickup In Store (BOPIS).
- 3% will leave a store emptyhanded if lines are too long.
- The top reason (34.5%) for online shopping cart abandonment is: “I only use it as a wish list.”
- 6% click on retargeting ads.
- 2% have responded to an ad made through social media.
The 2018 Global Path to Purchase Survey is iVend Retail’s third annual study on changing consumer behaviors and preferences. This year’s survey was conducted online in partnership with AYTM, from December 18-21 2017, polling 2,250 respondents around the world in Australia, Canada, Germany Mexico, Philippines, South Africa, United Arab Emirates (UAE), United Kingdom (UK), and United States of America (USA). Survey respondents included both males and females, ages 18+.
About iVend Retail
iVend Retail is an integrated Omnichannel retail management solutionby CitiXsys that helps retailers to optimize business operations to gain more time to focus on what really matters – cultivating customer engagement and capitalizing on retail trends. iVend Retail is the chosen retail management platform for thousands of retailers in over 85 countries. Our high quality and cost-effective integrated retail solutions help retailers increase revenue, build customer loyalty, reach new customers and lower their operating costs. For more information about iVend Retail, visit www.ivend.com or email us at firstname.lastname@example.org.