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In the spotlight: fashion loyalty

Never mind ‘you are what you eat’, we are what we wear. Fashion informs the way people choose to present themselves to the world and, as a result, it’s one of the more emotive retail sectors. But is this emotion being used to nurture lasting…

3 Things Shoppers Really Want from Omnichannel Retail

If you watch shoppers browsing in your retail store, it’s not always easy to tell what they want. They might move from rack to rack and back again, deep in thought — and then decide to purchase something completely different at the last minute. In…

What does customer loyalty look like in 2016

Retail loyalty is no longer about giving shoppers a better price than a rival brand. It’s not even about rewarding customers for the things they buy. It’s about complex retailers showing they understand complex consumers in order to nurture long-term relationships. If the evolution of…