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Retailers: get integrated!

The exponential growth of online shopping has meant that many retailers turned their strategic focus to ecommerce in recent years. However, in an omnichannel world, digital can never be viewed independently from physical. Today, shoppers expect their online encounters to be consistent with their interactions…

You Might Be Using Outdated POS Technology If …

Point of sale (POS) technology is a tool some retailers just want to set and forget. They purchase a POS system and hope they never really have to think about it again — or at least not for the 7-to-10-year industry average between POS refreshes…

3 Common Features of Winning eCommerce Sites

What does it take to win on the web? Customers expect retailers to have eCommerce channels, but some are successful while others falter. Make sure your retail brand follows the example of the most successful eCommerce sites including these three characteristics: The most successful eCommerce…

How to Walk the Omnichannel Retail Pricing Strategy Tightrope

Omnichannel retailers face a pricing dilemma: Is it better to set channel-specific prices or adopt an omnichannel retail pricing strategy that sets the same prices regardless of where customers shop? Like a true dilemma, there are problems with both sides. Pricing for Profit Alone Treating…