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How to Deliver a Sweetheart of a Deal to Mobile Shoppers

Mobile commerce (mCommerce) is finally flexing its muscle, as we all learned this past holiday season when mobile shoppers achieved their first billion-dollar day on Black Friday ($1.2 billion, to be exact). That’s a 33% jump from the year prior. Given the consumer interest in…

360-degree loyalty programs

According to our latest research study, the ANZ shopper’s loyalty program membership rates are very high. Around 85% of Australian and New Zealand customers reported being a member of at least one loyalty scheme with around 15% of Australians being a member of five or…

Incomers – The Rise of International Brands in Australia

Australia has always attracted incomers – since the first settlers arrived, Australia’s population has been boosted by migration of those born outside our borders. Until recently though, this attraction did not extend to retailers. The geographic distance, the well-established local retail brands, and high costs…