Omnichannel

   

How to Walk the Omnichannel Retail Pricing Strategy Tightrope

Omnichannel retailers face a pricing dilemma: Is it better to set channel-specific prices or adopt an omnichannel retail pricing strategy that sets the same prices regardless of where customers shop? Like a true dilemma, there are problems with both sides. Pricing for Profit Alone Treating…

3 Omnichannel Trends to Watch This Holiday Shopping Season

It’s almost here – anticipation is growing as 2016’s holiday shopping season gets underway. The question of whether a retailer will be successful this year depends on more than whether stores offer the right merchandise. Businesses must also be prepared to offer the connected retail…

Black Friday: will the online shift continue in 2016?

3 essential tips for ensuring a successful Black Friday 2016 This time last year, retailers were gearing up for one of the most anticipated shopping events of the year: Black Friday. What followed was arguably the biggest indication as to the rise of eCommerce in…